The worst thing you can do when learning something that can potentially change your business is to do nothing.
The biggest challenge with research and information though is how to actually apply it.
So based on the above, what you can start to do today to improve your marketing?
✅ Identify your ideal client and get to know them in-depth. People don't buy what you do, they buy why you do it. How does your why align with the transformation you help your customer/client achieve?
✅ Start telling stories in your marketing and sales. Emotionally driven stories that resonate with your audience help to sell the transformation you're going to help them to achieve.
✅Use the words "because", "imagine", and "so that" in your website, funnel and all marketing material. Imagine statements are a really powerful way of using what's called "future pacing" which is an advanced NLP (neuro-linguistic programming) technique. You get them to imagine the feelings and transformation they've achieved by using your product which creates a really strong "internal representation" in their mind.
Start implementing today, make one change, test it, and look out for our next update!